The theme of the TCI annual global conference Oct 2009 in Jyväskylä, Finland is “Learning Clusters”. We are joining business leaders, cluster coaches, funders and researchers who will investigate ways to enhance competitiveness on a global market.  We will partner with VINNOVA, Sweden, to present insights on what’s really essential in a cluster leadership. Our workshop with VINNOVA “How to significantly shorten time-to-impact and create tangible change”, is designed to demonstrate a hands-on approach for leaders on how to establish and maintain a Learning Cluster.

VINNOVA used OpenEye’s visualization technique to uncover how a program can be designed to have the best possible impact. In the process VINNOVA discovered that any program that has a social dimension, which indeed all programs or clusters have, needs to be continuously reinvented. Why?  Because, the area in which we are working will change continuously. It will change both as a result of what we do and as a result of changes in the world around us. So, in order to stay on course we must be prepared to review our inputs and actions over and over. From our experience the message is clear – The basis of a successful design for impact is a good learning strategy.

At the TCI conference, we will talk about how strategic planning and evaluation work significantly better when they go hand in hand. Consequently, we argue that it is necessary to evaluate from DAY 1 in order to learn, revise and reinvent the strategy focusing on the factors that will influence your progress starting tomorrow.

Evaluation is becoming an increasingly important theme in cluster development. More people are becoming aware of the importance of getting early confirmation of progress rather than waiting to see if the ultimate economic goals of cluster policies, such as wage growth and number of new employees, are met. As a cluster goes through several stages in its lifecycle, from embryonic to declining, the evaluation strategy not only has to look at different factors in the different stages but also adapt to what’s unique about a cluster. There are no generic models or standard solutions that can guarantee success. The perfect cluster model is unique for each cluster.

VINNOVA realized the need to pinpoint exactly what the needs and problems are in their programming and continuously keep focus on the evolving nature of them. Being successful in a context where there is a social dimension requires continuous innovation based on what really happens. Success is deliberate change and impact is the result of a careful design. Focus on activities very often will make you see what you want to see. If you focus on what you would like to accomplish you will soon see that activities are simply “tests” that will give you insight on what works and what doesn’t work on your road to success. This is the paradigm shift that we hope to bring to the attention of the conference delegates. It’s about leaving the traditional role as an administrator of a cluster or a program behind you in order to become an impact designer.

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